Guide to using interactive 404s to boost your SEO

30 second summary: Reduce the bad user experience of 404 errors by personalizing and customizing them. The inclusion of links to the 404s allows users to navigate the website even when they encounter a potential dead end. Boost SEO by placing your sitemap, homepage tab, and search bar. Using conversational language with engaging visuals reduces […]

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Three SEO mistakes that can impact your search rankings

30-second summary: Although Google’s updates have played down the importance of keywords, they are still important in your SEO strategy. It is not enough to create content and fill it with keywords to engage your target audience. Ignite Digital reminds us of the importance of understanding how keywords work. It’s not enough to pick the […]

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