Advanced guide to creating an editorial calendar that drives conversions

30-second summary: Creating content can be an overwhelming task for websites / blogs that need to deliver content daily, to a consistent audience. “Quality” exceeds “quantity” and webmasters and content creators should absolutely follow this to ensure that they are not producing poor quality content for their audience. This is where the requirement for an […]

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How to create compelling content based on existing data

30 second summary: Data-driven content gives your brand credibility and authority. Existing public data sources provide an excellent starting point for implementing a data-driven content strategy. While they may initially require more research and analysis, public datasets offer endless possibilities for content. Claire Cole, Fractl Project Manager, shares strategies to create original and compelling content […]

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How To Use Trending Keywords From Current Events In Content Marketing

30-second summary: Businesses can rank trending keywords by combining content marketing with current events. There are dos and don’ts to creating this content tastefully. You need to question your motivations, think of customers first, keep the content focused on value, and give the business updates. Do not include pretending nothing is happening, posting irrelevant content, […]

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