How to use heat maps to improve your content marketing game

30-second summary: Heatmaps represent user engagement data on your webpage in graphical form. They were introduced by Cormac Kinney, the software maker, to help traders beat the market. Today, marketers use heat maps to visualize user behavior on content and improve their content marketing accordingly. If you’re in the digital marketing arena, you’ve probably heard […]

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How Wildgoose reinvented himself during the COVID-19 crisis

30 second summary: Distinctly SEO Manager Matt Finch provides insight into how the team worked with event firm Wildgoose to quickly pivot in the face of the COVID-19 pandemic. When the lockdown began, Wildgoose’s sales and pipeline suffered an immediate slowdown, with annual sales falling 62% for the month of April. Operational costs were tightened […]

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How to drive digital innovation needed during the pandemic

30 second summary: COVID-19 has kept consumers in their homes, resulting in significant spikes in internet use and businesses are scrambling to digitalize to meet customers where they are. The ability to rapidly develop digital capabilities will remain essential to meet customer needs and ensure the survival of organizations. To stay competitive, businesses need to […]

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Five great display and video advertising tactics to increase relevance and revenue in a cookie-free world

30-second summary: Display and video advertising already has tactics that can be very effective in a world without cookies. Contextual advertising will increase as users will be in the right frame of mind to interact with brand advertisements. Content sponsorship will build strong relationships between brands and consumers, as the values ​​and purpose of each […]

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