How brands should meet customers in their new (virtual) reality

30 second summary: Virtual experiences like driving tests, makeup tutorials, and open houses have become essential as buyers move their businesses online. The same digital assets for virtual testing and testing, once built, can be reused in marketing ads, social media, personalized sales demos, and even product redesigns. Elly Uz, head of content marketing for […]

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Marketing e-commerce on Independence Day will be difficult: four must-haves

Summary in 30 seconds: This July 4 comes at a time when the United States is witnessing waves of protests for social justice. People who are extremely anxious and frustrated with the current climate will pay little attention to your cookie-cutter advertising on July 4. What does this mean for e-commerce marketing and how can […]

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