Four expert digital marketing strategies to convert bottom-of-the-funnel leads

30-second summary: To convert bottom-of-the-funnel leads, you need to combine data-driven remarketing with product experience demos, exclusive offers, and relevant upsell opportunities. The first one determines who you should target while the other three explain how to target them. Dynamic remarketing on (Facebook and Google) allows you to target prospects who have already visited your […]

Read More

Four Ways to Test Your Marketing Ideas Instead of Trusting Blogs

30-second summary: Blogs are a valuable and insightful part of any brand’s marketing strategy. The downside to this, of course, is that industry blogs are filled with untested theories and can start to look like echo chambers if you trust them alone. Marketing innovation does not come from reading the work of others, but from […]

Read More

How to immediately enjoy your next content

30 second summary: Most content marketers focus on creating blog posts and writing guest posts to improve SEO rankings. This approach overlooks the value of insightful content as a sales resource, especially for B2B businesses. What type of content works best for business development. Sample content and an overview of building your mailing list. A […]

Read More

How To Navigate Social Media Marketing Trends

30 second summary: Even if you have a small marketing budget, you can still compete with bigger competitors. To navigate social media well, you need to hone your social listening and online survey skills to find out which topics are relevant to your target audience. To be successful, you need to embrace trends early with […]

Read More

How Businesses Can Use YouTube to Fight the COVID-19 Business Crisis

30 second summary: In the world “coexisting with COVID-19”, an average user now going “Remote” is the new habit. Using YouTube Avenue for your business may be an open option to help you with marketing and product promotions during the COVID-19 crisis. If you think this is an accessible recommendation for your business, here’s how […]

Read More

Top 5 B2B Digital Marketing Tips During COVID-19 Times

Summary in 30 seconds: Examine your mix of channels to find new sources of traffic. Update your website’s messaging to show and understand the situation. Monitor user intent to understand how your market is evolving and how you should respond. Focus on CRO, traffic is more precious than ever, so make sure it converts. Stay […]

Read More