Pinterest SEO Guide: Eight Tips for Search-Friendly Pins

30 second summary: Each Pin has the potential to be discovered by thousands of users creating a chain reaction of activity. Google loves Pinterest and places its pages in the top positions, including SERP features and Google Image search. Linking your Pinterest account and website is an important step towards better SEO performance. Using the […]

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From revenue generation to reputation and retention

30 second summary: SEO is undoubtedly the most profitable channel for businesses today. SEO also adds incremental value in different ways. It helps maintain brand value, helps inform products and sales. SEO can also be used as a PR channel and vice versa. From trends in consumer behavior to market and demand volatility, search behavior […]

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Four Marketing Strategies To Increase App Store Downloads and Engagement

30-second summary: Application marketing is extremely competitive. There are limited channels to market your app, but millions of apps to compete with. It is important to maximize every opportunity. Much like SEO, app store optimization involves keyword research and optimization. App developers have limited space for their keywords and a lot of competition to face. […]

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B2B Lead Generation Using Instagram Stories: Six Tips With Examples

30-second summary: For B2B marketers, Instagram Stories might not seem like the most obvious medium for content creation, but it can be quite effective. B2B brands are able to generate 20 times more engagement on Instagram compared to LinkedIn. Digital Marketing Strategist, Sumeet Anand details six ways B2B marketers can use Instagram Stories for lead […]

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The Top Four SEO Myths Debunked: The Director’s Cut

30-second summary: SEO is full of myths and it’s hard to separate fact from fiction. SEO and SEM, while complementary, are not the same thing and cannot be approached in the same way. SEO is not a temporary or one-time adjustment – far from it. Your SEO agency, while rockstars are not superhuman. They can’t […]

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Search Marketing 2021: The Year of Automation

30-second summary: The Search Engine Results Page (SERP) is a battleground for user attention, riddled with colorful paid and organic content, including purchase ads, quick responses, popular products, and videos. . Today’s research users prefer to see to believe than to read. Let’s explore what marketers need to master in 2021 to stay ahead of […]

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Google’s Zero Moment of Truth

What do you do first before you buy something? More often than not, your answer will be to do a quick online search. It’s called Google’s Zero Moment of Truth (ZMOT). These days, before people go to the store or buy an item online, they are more likely to go look about it first. What […]

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2021 Digital Marketing Forecast for Small Businesses

30 second summary: Through all of this turbulence, key marketing trends have emerged that will impact the way small businesses operate in 2021. From catalyzed digital transformation and conversational marketing to an emphasis on AI applications and data privacy, these are themes that will serve as pillars for marketing success. Five predictions on how these […]

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Four expert digital marketing strategies to convert bottom-of-the-funnel leads

30-second summary: To convert bottom-of-the-funnel leads, you need to combine data-driven remarketing with product experience demos, exclusive offers, and relevant upsell opportunities. The first one determines who you should target while the other three explain how to target them. Dynamic remarketing on (Facebook and Google) allows you to target prospects who have already visited your […]

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Five must-haves for advertisers and marketers

30-second summary: 2020 set the stage for one of the most disturbing and fluid years of research ever. Local search and Google My Business (GMB) are expected to be key areas for search advertisers and marketers amid changes in search activity in the COVID era. Google continues to make strides to further integrate e-commerce into […]

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