Seven Smart Ways to Upgrade Your Ecommerce Content Marketing Strategy

30-second summary: A marketing strategy that focuses on a single target market is called a niche strategy. Create a niche website and document its progress. Use content formats that drive audience engagement and are easy to produce, such as blog posts, videos, lists, webinars, etc. People engage more with a site that loads quickly. Hence, […]

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Nine Tips to Increase the Average Order Value (AOV) of Your E-Commerce Store

Summary in 30 seconds: Managing an e-commerce store makes it essential to know the purchasing habits of customers, information on the performance of your marketing campaign and the performance of your pricing strategy. However, the average value of your order (AOV) can be a key element in obtaining more information about customer baskets and increasing […]

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