Eight Great Ways to Audit Your Ecommerce Site SEO

30 second summary: SEO optimization of your ecommerce site is essential to maximize the traffic and earning potential of your ecommerce site. Improve your SEO by structuring your website and page in a way that is easy for Google to understand. Page speed optimization is a necessity, not an option, with the next algorithm change. […]

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Four expert digital marketing strategies to convert bottom-of-the-funnel leads

30-second summary: To convert bottom-of-the-funnel leads, you need to combine data-driven remarketing with product experience demos, exclusive offers, and relevant upsell opportunities. The first one determines who you should target while the other three explain how to target them. Dynamic remarketing on (Facebook and Google) allows you to target prospects who have already visited your […]

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Five must-haves for advertisers and marketers

30-second summary: 2020 set the stage for one of the most disturbing and fluid years of research ever. Local search and Google My Business (GMB) are expected to be key areas for search advertisers and marketers amid changes in search activity in the COVID era. Google continues to make strides to further integrate e-commerce into […]

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A review of the most unusual year for research

30-second summary: Google launched over 4,000 search enhancements and new features throughout 2020. Baidu continued to crack down on low-quality sites with its 2020 updates, its StrongWind algorithm was introduced to monitor aggregator content from malicious sites. Bing tried to leverage its roughly 2.8% global market share from search engines by adding a Bing app […]

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How brands should meet customers in their new (virtual) reality

30 second summary: Virtual experiences like driving tests, makeup tutorials, and open houses have become essential as buyers move their businesses online. The same digital assets for virtual testing and testing, once built, can be reused in marketing ads, social media, personalized sales demos, and even product redesigns. Elly Uz, head of content marketing for […]

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Search engine saturation: the ever-changing SERP and the reaction of brands

30 second summary: The evolution of research results in addition to this crazy pandemic has changed research results more than ever. Including new features to explore by brand, view news and reviews. Brands that appear in both paid and organic listings were at their lowest level in 11 years with just 8% of brands appearing […]

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Stand out and boost sales during the holidays

30-second summary: Generate highly personalized and engaging campaigns to drive conversions. Segment your contact list by analyzing historical customer data. Remind customers that you appreciate their support. Leverage the power of social media to grow your lead base. Create a sense of urgency to drive sales. A / B testing campaigns to determine the best […]

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How to use heat maps to improve your content marketing game

30-second summary: Heatmaps represent user engagement data on your webpage in graphical form. They were introduced by Cormac Kinney, the software maker, to help traders beat the market. Today, marketers use heat maps to visualize user behavior on content and improve their content marketing accordingly. If you’re in the digital marketing arena, you’ve probably heard […]

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Five SEO Tips That Get Holiday Attention and Increase Sales

30 second summary: The best time to prepare for the vacation was 6 months ago. The second best time is now. Stay ahead of the game: Determine a launch date for next year’s holiday season based on link building needs for target SERPs. Vacation URLs on your site are not temporary. They should be a […]

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How To Use Content Marketing To Boost Ecommerce Conversions And User Experience

30-second summary: Content marketing is a strategy focused on creating, publishing, and distributing content that will get people to take action. This will help your ecommerce site rank higher on the search engines without having to spend a lot on ads. Posting content that your potential customers find useful and contains valuable information helps you […]

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