Four Marketing Strategies To Increase App Store Downloads and Engagement

30-second summary: Application marketing is extremely competitive. There are limited channels to market your app, but millions of apps to compete with. It is important to maximize every opportunity. Much like SEO, app store optimization involves keyword research and optimization. App developers have limited space for their keywords and a lot of competition to face. […]

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Four expert digital marketing strategies to convert bottom-of-the-funnel leads

30-second summary: To convert bottom-of-the-funnel leads, you need to combine data-driven remarketing with product experience demos, exclusive offers, and relevant upsell opportunities. The first one determines who you should target while the other three explain how to target them. Dynamic remarketing on (Facebook and Google) allows you to target prospects who have already visited your […]

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