Google announced that from May 2021, page experience signals will be included in Google search rankings. This will update Google’s algorithm to incorporate new signals to determine search rankings. In this article: What are page experience signals? To understand these signals that will impact search rankings, we went straight to the source. According to Google, […]
Read MoreToday’s average digital consumer is more aware of and more concerned with how their online data is used. With online usage up 47% in the first quarter of 2020, data privacy has dictated much of the future of digital marketing. Industry regulations are also tightening, the CCPA is now applicable by law as of July […]
Read MoreWritten by: Alex Turbett, Grant Edrington and Chris Konowal This post contains the day of data we had from this surprise Google Ads change at the time of writing. We will continue to monitor and send updates on what we see. We will also continue our commitment to share our scalable and effective BI methodologies […]
Read MoreWritten by: Marianna Morris and Jordan Frank The first half of 2020 has got off to a strong start, with year-over-year growth in global marketing budgets. Then, on the heels of one of the most transformative times in recent history, we saw the global economy go into crisis mode as the COVID-19 pandemic called for […]
Read MoreYes, this is another article on how you can adjust your ad settings to be CCPA compliant. Let us help you get the information you need: What is the impact of CCPA / Restricted Data Processing on Google Ads? What are my options for being CCPA compliant in Google Ads? Wait, CCPA what? (Continue reading […]
Read MoreThis article was written by: Francis Shovlin, Cori Graft and Kevin Rutter Now more than ever, it’s time to rethink where to invest in marketing, advertising and analytics. We’ll walk you through a few areas to consider when creating and adjusting your plans. 1) Your website is the way to recruit with limited in-person / […]
Read MoreWe are in the second half of this year and after facing economic shutdowns, being reminded of the importance of social impact and the need for accurate news and information, marketers have seen a long way. As marketers start to recoup some of their budget and experiment with new strategies, we should take a step […]
Read MoreWritten by: Rebecca Feinberg, Joe Meola, Teresa Lopez and Jane Brady. The percentage of bank Tweets containing the word “sorry” or “excuse me” increased by 8,273% from March 14, 2020 to April 15, 2020. Seer evaluated tweets and responses from Twitter accounts for 52 different banks and reviewed over 12,000 tweets to determine the most […]
Read MoreFinancial managers, procurement and controllers contact you: “I have to make cuts. I need answers within 24 hours. “ You, the merchant, have no choice – you have to go back to where you are going to make cuts and time is running out. If someone had to cut your little finger, would you prefer […]
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