Google Update: the page experience as a ranking factor

Google announced that from May 2021, page experience signals will be included in Google search rankings. This will update Google’s algorithm to incorporate new signals to determine search rankings. In this article: What are page experience signals? To understand these signals that will impact search rankings, we went straight to the source. According to Google, […]

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Data Privacy and Compliance Guide for Managing Your Google Analytics Data

Today’s average digital consumer is more aware of and more concerned with how their online data is used. With online usage up 47% in the first quarter of 2020, data privacy has dictated much of the future of digital marketing. Industry regulations are also tightening, the CCPA is now applicable by law as of July […]

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Google Ads removes search terms for 28% of paid search budgets

Written by: Alex Turbett, Grant Edrington and Chris Konowal This post contains the day of data we had from this surprise Google Ads change at the time of writing. We will continue to monitor and send updates on what we see. We will also continue our commitment to share our scalable and effective BI methodologies […]

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5 Themes in Gartner’s CMO Sentiment 2020-21 Spend Survey

Written by: Marianna Morris and Jordan Frank The first half of 2020 has got off to a strong start, with year-over-year growth in global marketing budgets. Then, on the heels of one of the most transformative times in recent history, we saw the global economy go into crisis mode as the COVID-19 pandemic called for […]

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5 Ways to Rethink Marketing, Advertising and Analytics Investments in Higher Education

This article was written by: Francis Shovlin, Cori Graft and Kevin Rutter Now more than ever, it’s time to rethink where to invest in marketing, advertising and analytics. We’ll walk you through a few areas to consider when creating and adjusting your plans. 1) Your website is the way to recruit with limited in-person / […]

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How Banks Can Minimize Customer Frustration

Written by: Rebecca Feinberg, Joe Meola, Teresa Lopez and Jane Brady. The percentage of bank Tweets containing the word “sorry” or “excuse me” increased by 8,273% from March 14, 2020 to April 15, 2020. Seer evaluated tweets and responses from Twitter accounts for 52 different banks and reviewed over 12,000 tweets to determine the most […]

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Marketing in Recession: Budget Cuts – The Scalpel Against the Hammer

Financial managers, procurement and controllers contact you: “I have to make cuts. I need answers within 24 hours. “ You, the merchant, have no choice – you have to go back to where you are going to make cuts and time is running out. If someone had to cut your little finger, would you prefer […]

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