Google’s Zero Moment of Truth

What do you do first before you buy something? More often than not, your answer will be to do a quick online search. It’s called Google’s Zero Moment of Truth (ZMOT). These days, before people go to the store or buy an item online, they are more likely to go look about it first. What […]

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Complete Guide to Core Web Vitals

The page experience will officially be a ranking factor this 2021. This means that optimizing the page experience is a necessity for webmasters and SEOs if they are to be successful in the long term. The page experience was once a vague subject where the only quantifiable and measurable aspect is the speed at which […]

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How to Track PDF Downloads Using Google Tag Manager

PDF downloads are one of the most common conversion methods for websites. Some examples would be businesses allowing users to download company brochures or product catalogs and educational websites with educational materials for download. You might be able to track the total number of downloads of a PDF file using a plugin, but that really […]

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