Many local businesses rely on their Google My Business (GMB) list as a major online marketing tool. In fact, for a large group of small businesses, a GMB profile is their only form of internet marketing. Foolish? Yes. Risk? Yes. But for small, local businesses that operate on a small marketing budget (or even no […]
Read More30-second summary: 2020 set the stage for one of the most disturbing and fluid years of research ever. Local search and Google My Business (GMB) are expected to be key areas for search advertisers and marketers amid changes in search activity in the COVID era. Google continues to make strides to further integrate e-commerce into […]
Read More30 second summary: The evolution of research results in addition to this crazy pandemic has changed research results more than ever. Including new features to explore by brand, view news and reviews. Brands that appear in both paid and organic listings were at their lowest level in 11 years with just 8% of brands appearing […]
Read MoreHaving a Google My Business (GMB) profile is one of the best ways to bring attention to your local business and improve your rankings. With so many features, working with GMB can get overwhelming. A feature to use: Google My Business Messages. Publications allow you to promote your brand, services, products, events and offers. GMB […]
Read MoreDo you want to know how to retain your loyal customers and convert new customers via your Google My Business listing? On October 28, I hosted a Search Engine Journal webinar sponsored by SEMrush and presented by Ross Tavendale, Managing Director of Type A Media. He walked through a few simple workflows that small business […]
Read MoreWithout going over the impacts that the Coronavirus has had on the travel industry, one thing is for sure, is that it has highlighted the importance of both dynamism and agility in SEO strategies for the travel industry. At the heart of any good SEO strategy is a basic content strategy. From this basic level, […]
Read MoreThe real estate sector is very competitive, especially in large cities. From solopreneur trying to make ends meet to huge national conglomerates, everyone is willing to do whatever they can to increase their visibility and get those listings. Lucky for you, online you don’t have to compete with hundreds of thousands of other realtors. Since […]
Read MoreYou’ve seen it tons of times. Keywords targeting a specific city. “Plumber in Austin.” “Flower shop in Newark.” “Best pizza in Rockford.” What gets you thinking: If you can rank for a keyword that targets multiple cities, will that help your SEO? Come in, local SEO. Here we’ll explore how it can actually hurt you, […]
Read MoreA local search strategy is extremely important. For community businesses and businesses looking to take advantage of mobile, as well as new and changing consumer behaviors, having a local SEO plan is now a necessity more than an option. Customers from all types of industries are looking for the best products and services nearby – […]
Read MoreGoogle My Business (GMB) is a free tool from Google that helps business owners manage their online presence on the search engine and its growing portfolio of utilities. Seasoned SEO Professionals Use GMB Listings to Leverage Location-Based Strategy Creating a GMB listing is the first step to local search success. And for good reason. GMB […]
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