What will 2021 mean for the advertising world?

30 second summary: Despite the general catastrophe and gloom, some industries exploded in 2020. 2021 is supposed to sprinkle some i’s and cross some t’s in the realm of transparency and first party data solutions. Live streaming related to games and sports is a large advertising-friendly area that is expected to grow further in 2021. […]

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CTV, vertical and social formats

Summary in 30 seconds: Since locking online video content has gradually replaced traditional television, with people spending more time broadcasting programs and playing video games. Advertisers redistribute their advertising budgets by placing bets on CTV / OTT and social networks. 64% of advertisers have stopped their advertising campaigns while 24% took advantage of this period […]

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