Four expert digital marketing strategies to convert bottom-of-the-funnel leads

30-second summary: To convert bottom-of-the-funnel leads, you need to combine data-driven remarketing with product experience demos, exclusive offers, and relevant upsell opportunities. The first one determines who you should target while the other three explain how to target them. Dynamic remarketing on (Facebook and Google) allows you to target prospects who have already visited your […]

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Five reasons why SEO should be prioritized over paid media campaigns

30-second summary: Most marketers combine SEO and paid media campaigns, but the marketing budget between the two doesn’t have to be split in the middle. Paid media campaigns, which include PPC, social, and influencer campaigns, are a one-time expense, which means the investment doesn’t build on itself. SEO can take weeks or months to show […]

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