Podcasts and Internet Marketing: Missing the Boat?

30-second summary: The desire to be more productive, the thirst to learn something new – these are the main reasons for the growing popularity of podcasts. One in four Americans over the age of 12 religiously listens to podcasts. The ear share of podcasts is expected to increase by 120% over the next few years, […]

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How To Use Podcasting In Your Content Marketing Campaign

Summary in 30 seconds: Podcasting can add a new dimension to your brand and content marketing strategy. There are many ways to approach this, using different media, channels and distribution methods to get there, but many content marketers stick to the basics, focusing almost exclusively on written content. Georgi Todorov shares a comprehensive guide to […]

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