Eight Ways to Align Your Customer Acquisition Strategy in 2021

30 second summary: The events of 2020 will shape the foreseeable future in significant ways. Acquiring customers remains the most important aspect of business growth. To survive in 2021, brands need to focus on their customers and adopt marketing strategies that bring them closer to their customers. Uncertain times are like the weather, they are […]

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Reconsider the journey of your buyers – Tyson Stockton // Searchmetrics

Episode preview: The key to adapting to changes in the buyer’s journey requires understanding how changes in user behavior affect different variables of the journey. Join host Ben as he continues New Buyer Journey Week with Searchmetrics Director of Services Tyson Stockton to explain how SEOs can better adapt to changes in the buyer’s journey […]

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How COVID has affected consumer behavior

Episode preview: The COVID-19 pandemic has disrupted the global economy, leaving no business untouched by its adverse effects. Consumers changed their buying habits as shelter-in-place orders were placed, which had an impact on the way businesses conducted their businesses and earned income. Join host Ben as he kicks off New Buyer’s Journey Week with Searchmetrics […]

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Similarities Between SEO and Retail Brick & Mortar

Episode preview: While online SEO visibility and physical retail stores attract customers in different ways, they share a key concept: location. Join host Ben as he speaks with Searchmetrics CEO Matt Colebourne about some of the surprising similarities in gaining visibility between SEO and retail. summary Much like the way traditional retail spaces strategically open […]

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