How to Use Research Data to Solve Business and Marketing Problems

Research data is some of the most detailed consumer trends and behavioral data you can find, but this depth can make it difficult to know where to start. Get the most out of your data by asking the right questions and aligning metrics with strategic goals. We’ve all heard the saying that what gets measured […]

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5 Ways to Rethink Marketing, Advertising and Analytics Investments in Higher Education

This article was written by: Francis Shovlin, Cori Graft and Kevin Rutter Now more than ever, it’s time to rethink where to invest in marketing, advertising and analytics. We’ll walk you through a few areas to consider when creating and adjusting your plans. 1) Your website is the way to recruit with limited in-person / […]

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Marketing in Recession: Budget Cuts – The Scalpel Against the Hammer

Financial managers, procurement and controllers contact you: “I have to make cuts. I need answers within 24 hours. “ You, the merchant, have no choice – you have to go back to where you are going to make cuts and time is running out. If someone had to cut your little finger, would you prefer […]

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Traffic arbitrage: how coupon sites cause friction in your customer experience

Customers like to save money. Brands love to offer promotions and discounts. It’s a harmony as good as peanut butter and chocolate. However, coupon sites can interfere with this delicious combo. B2C site owners should consider solutions that: Allows less friction Enable better brand control and purchasing experience Increase the likelihood of brand loyalty Online […]

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