What is the Holiday Retail Guide? Each year, Google publishes a Holiday Retail Guide which uses lessons from past years to ensure your team is fully prepared for this year’s holiday season. Buyers look for solutions online more than ever these days, so it’s important that your retail team is proactive in planning for the […]
Read MoreResearch data is some of the most detailed consumer trends and behavioral data you can find, but this depth can make it difficult to know where to start. Get the most out of your data by asking the right questions and aligning metrics with strategic goals. We’ve all heard the saying that what gets measured […]
Read MoreIf you put a notebook down at your desk and walk away, you expect it to be in the same place when you return. When you walk into your living room, you expect your sofa to be in the same place it was last. Likewise, when we visit a website, we expect certain elements, such […]
Read MoreAt Seer, we are constantly evaluating and evolving our Tech Stack when it comes to how we launch, manage, optimize and report paid media campaigns. We are proud to be a professional Kenshoo partner. However, our team of PPC experts have experience with several third-party management tools and adopt them based on customer needs and […]
Read MoreThis article was written by: Francis Shovlin, Cori Graft and Kevin Rutter Now more than ever, it’s time to rethink where to invest in marketing, advertising and analytics. We’ll walk you through a few areas to consider when creating and adjusting your plans. 1) Your website is the way to recruit with limited in-person / […]
Read MoreWe are in the second half of this year and after facing economic shutdowns, being reminded of the importance of social impact and the need for accurate news and information, marketers have seen a long way. As marketers start to recoup some of their budget and experiment with new strategies, we should take a step […]
Read MoreFinancial managers, procurement and controllers contact you: “I have to make cuts. I need answers within 24 hours. “ You, the merchant, have no choice – you have to go back to where you are going to make cuts and time is running out. If someone had to cut your little finger, would you prefer […]
Read MoreRecently, a light bulb lit for me after reading the blog of my colleague, Jennifer Hester, on How to start your SEO career in 4 steps. Her position immediately resonated with me as a PPCer who graduated in recent years. PPC can be a tricky place to get your foot in the door as hands-on […]
Read MoreWhat is a negative keyword in Google Ads? While standard keywords tell Google what kind of traffic you want to show, negative keywords prevent your ad from appearing for specific words or phrases, helping you reach more qualified users and capture traffic. relevant. For example, if you are a heart failure doctor and you deny […]
Read MoreCustomers like to save money. Brands love to offer promotions and discounts. It’s a harmony as good as peanut butter and chocolate. However, coupon sites can interfere with this delicious combo. B2C site owners should consider solutions that: Allows less friction Enable better brand control and purchasing experience Increase the likelihood of brand loyalty Online […]
Read More