Seven brand health indicators and how to measure them

30-second summary: Brand health is an umbrella term for metrics that show you how your brand is performing. These metrics include: Promoter Net Score, Share of Voice, Brand Reputation, Unsolicited Brand Recall, Incentive Brand Recall, Purchase Intent, and Brand Equity. Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich, walks you through the calculations […]

Read More