Pinterest SEO Guide: Eight Tips for Search-Friendly Pins

30 second summary: Each Pin has the potential to be discovered by thousands of users creating a chain reaction of activity. Google loves Pinterest and places its pages in the top positions, including SERP features and Google Image search. Linking your Pinterest account and website is an important step towards better SEO performance. Using the […]

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B2B Lead Generation Using Instagram Stories: Six Tips With Examples

30-second summary: For B2B marketers, Instagram Stories might not seem like the most obvious medium for content creation, but it can be quite effective. B2B brands are able to generate 20 times more engagement on Instagram compared to LinkedIn. Digital Marketing Strategist, Sumeet Anand details six ways B2B marketers can use Instagram Stories for lead […]

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How brands should meet customers in their new (virtual) reality

30 second summary: Virtual experiences like driving tests, makeup tutorials, and open houses have become essential as buyers move their businesses online. The same digital assets for virtual testing and testing, once built, can be reused in marketing ads, social media, personalized sales demos, and even product redesigns. Elly Uz, head of content marketing for […]

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Six Ways to Guide Marketing in the Post-Pandemic World

30 second summary: A recent UNCTAD survey shows that customer behavior will not change after the pandemic. The COVID-19 pandemic has accelerated the digitalization of businesses by several years. AI copywriters can enable businesses to create great content in a short time. Innovative virtual conferences will grab the attention of millions of people even after […]

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What a chaotic digital media landscape means for advertisers at the end of 2020

30-second summary: Between elections, a pandemic, protests against racial injustice and an unusual holiday season, brands have no shortage of challenges in communicating their messages. Media buyers have been competing with a lot of noise. It forced them to get creative and draw on the wealth of knowledge they have about consumers to create original, […]

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Five Strategies to Promote Your Business Using LinkedIn Stories

30-second summary: The LinkedIn Stories feature allows you to create a video that is no longer than 20 seconds and host it on your profile. The format will help start the conversations and nurture the relationships that are at the heart of everything that happens on LinkedIn. These are a good way for brands to […]

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Need to step up your social media marketing? Follow this recipe

30-second summary: Brands face increasing challenges in capturing the public’s attention with paid posts as users learn how to scroll through sponsored content. Ad spending has plummeted during the pandemic, which means there is less competitive noise and no better time to shine. Marketer Mike Monroe shares the three most important factors for increased engagement […]

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The most important data

30-second summary: Marketing decisions must be informed by data about consumers, their behavior and their conversions. Marketing and especially social media analytics provide many categories to analyze, so it’s easy to get lost. In the article, Aleh Barysevich defines the main points for a social media marketer to analyze the success or failure of a […]

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