30 second summary: Each Pin has the potential to be discovered by thousands of users creating a chain reaction of activity. Google loves Pinterest and places its pages in the top positions, including SERP features and Google Image search. Linking your Pinterest account and website is an important step towards better SEO performance. Using the […]
Read More30-second summary: For B2B marketers, Instagram Stories might not seem like the most obvious medium for content creation, but it can be quite effective. B2B brands are able to generate 20 times more engagement on Instagram compared to LinkedIn. Digital Marketing Strategist, Sumeet Anand details six ways B2B marketers can use Instagram Stories for lead […]
Read MoreOver 6 million businesses use Facebook Ads to get their point across, but few understand how to make Facebook Ads work for them. Without the right Facebook ad audience, they never meet their ideal customer where they are, leaving everyone unsatisfied. If you want to get the most out of it when advertising on Facebook, […]
Read More30 second summary: Virtual experiences like driving tests, makeup tutorials, and open houses have become essential as buyers move their businesses online. The same digital assets for virtual testing and testing, once built, can be reused in marketing ads, social media, personalized sales demos, and even product redesigns. Elly Uz, head of content marketing for […]
Read More30 second summary: A recent UNCTAD survey shows that customer behavior will not change after the pandemic. The COVID-19 pandemic has accelerated the digitalization of businesses by several years. AI copywriters can enable businesses to create great content in a short time. Innovative virtual conferences will grab the attention of millions of people even after […]
Read MorePaid media have one job: to promote your brand. And as digital marketing evolves, so will your strategy. So how should you change your paid media strategy in 2021? Here are eight changes you can make without a second thought. 1. Place ads to convert Passing ads are a growing sector of the pay media […]
Read More30-second summary: Between elections, a pandemic, protests against racial injustice and an unusual holiday season, brands have no shortage of challenges in communicating their messages. Media buyers have been competing with a lot of noise. It forced them to get creative and draw on the wealth of knowledge they have about consumers to create original, […]
Read More30-second summary: The LinkedIn Stories feature allows you to create a video that is no longer than 20 seconds and host it on your profile. The format will help start the conversations and nurture the relationships that are at the heart of everything that happens on LinkedIn. These are a good way for brands to […]
Read More30-second summary: Brands face increasing challenges in capturing the public’s attention with paid posts as users learn how to scroll through sponsored content. Ad spending has plummeted during the pandemic, which means there is less competitive noise and no better time to shine. Marketer Mike Monroe shares the three most important factors for increased engagement […]
Read More30-second summary: Marketing decisions must be informed by data about consumers, their behavior and their conversions. Marketing and especially social media analytics provide many categories to analyze, so it’s easy to get lost. In the article, Aleh Barysevich defines the main points for a social media marketer to analyze the success or failure of a […]
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