How to determine your target audience for SEO

Keywords are often an integral part of any SEO strategy, but it’s normal for SEOs to focus only on the keywords they are targeting without considering whether people are the right audience for them. We’ve all done this – from newbies to seasoned experts it can happen to anyone, as we only consider the relevance […]

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How audience statistics can improve your campaign results

Summary in 30 seconds: Cross what companies think their target audience is compared to their current reality via Google Analytics. Create mock characters to whom you can target your campaigns. Identify the key outlets and niches for which your audience consumes media beyond the narrow focus of the business. Blueclaw’s online public relations campaign manager […]

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