Here’s an old question that’s asked every year: How do social media algorithms work? But, you can often uncover strategic insights by looking at an old question like this from a different perspective. In fact, there is a term for this effect. This is called the “parallax” view. For example, marketers often look for influencers […]
Read MoreIf you’ve been on social media in recent years, you’ve probably noticed an increase in suspicion among ordinary people (read: non-marketing) about algorithms, tracking, artificial intelligence, and machine learning. Fear makes sense. When you don’t understand exactly how something works, it can sometimes seem like there are negative forces at play when you aren’t getting […]
Read MoreOn a recent hike around the ruins of the St. Francis Dam disaster site, about 40 miles from downtown Los Angeles, with my archaeologist friend, John, we discussed the tarnished life of its builder. and the age of the “Gentlemen Scientist”. The St. Francis Dam was built between 1924 and 1926 to create a large […]
Read MoreOn May 4, Google released a general update to the core algorithm called May 2020 Core Update. The May 2020 base update is now available live. As is usually the case with these updates, full deployment will generally take approximately one to two weeks. – Google SearchLiaison (@searchliaison) May 4, 2020 As usual, webmasters used […]
Read MoreOn May 4, Google released a general update to the core algorithm called May 2020 Core Update. The May 2020 base update is now available live. As is usually the case with these updates, full deployment will generally take approximately one to two weeks. – Google SearchLiaison (@searchliaison) May 4, 2020 As usual, webmasters used […]
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