Plan for digital advertising growth through awareness, foresight and testing

State the obvious here – 2020 has been a wild ride. No matter where you lived and worked, it was impossible to ignore the weight of a global pandemic, economic volatility, and general uncertainty. In the digital advertising industry, this has come in the form of budget cuts, job disruptions, and shifting priorities for businesses […]

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Inbound Marketing for Brand Awareness: Four Updated Methods to Do It

30 second summary: You probably can’t afford a Super Bowl commercial, but you want to make a name for your brand in an industry dominated by big guns. How to crack the code using the right method and which is the most efficient for you? Inbound Marketing or Outbound Marketing? Ali Faagba discusses inbound marketing […]

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