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State the obvious here – 2020 has been a wild ride. No matter where you lived and worked, it was impossible to ignore the weight of a global pandemic, economic volatility, and general uncertainty. In the digital advertising industry, this has come in the form of budget cuts, job disruptions, and shifting priorities for businesses […]
Read MoreSome say cold emails are always annoying. You might think it’s a game of chance and a matter of luck that you get an answer. But I believe every cold email has a high chance of being opened. It all comes down to how you approach it. In this column, we’ll explore five common reasons […]
Read More30 second summary: You probably can’t afford a Super Bowl commercial, but you want to make a name for your brand in an industry dominated by big guns. How to crack the code using the right method and which is the most efficient for you? Inbound Marketing or Outbound Marketing? Ali Faagba discusses inbound marketing […]
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