B2B Lead Generation Using Instagram Stories: Six Tips With Examples

30-second summary: For B2B marketers, Instagram Stories might not seem like the most obvious medium for content creation, but it can be quite effective. B2B brands are able to generate 20 times more engagement on Instagram compared to LinkedIn. Digital Marketing Strategist, Sumeet Anand details six ways B2B marketers can use Instagram Stories for lead […]

Read More

B2B paid search forecasts: what to expect in 2021

30 second summary: Google surprised marketers with a few changes in 2020 – an updated search query report, new ad extensions, and new audience targeting, to name a few – that pushed hard advertisers to adjust their SEM strategies and tactics in order to maintain or increase their return on investment. B2B advertisers are testing […]

Read More

Content Marketing Metrics for B2B Businesses: From ToFu to BoFu

30 second summary: Your content marketing may seem like a success, until your CEO asks you, “Is all of that effort and expense really paying off?” You’re doing a great job if you’re one of the 39% of marketers who are successful in tracking their content marketing ROI, otherwise there’s a long way to go. […]

Read More

Optimize and update your content for B2B success

Episode preview: Most content requires some technical adjustments or modifications after publication to truly maximize the reach of any piece of content. SEO strategies and data acquisition are an integral part of these processes. Join Host Ben as he continues his week of B2B SEO with Lillian Haase, Director of European Marketing for Searchmetrics, as […]

Read More