30-second summary: For B2B marketers, Instagram Stories might not seem like the most obvious medium for content creation, but it can be quite effective. B2B brands are able to generate 20 times more engagement on Instagram compared to LinkedIn. Digital Marketing Strategist, Sumeet Anand details six ways B2B marketers can use Instagram Stories for lead […]
Read More30 second summary: Google surprised marketers with a few changes in 2020 – an updated search query report, new ad extensions, and new audience targeting, to name a few – that pushed hard advertisers to adjust their SEM strategies and tactics in order to maintain or increase their return on investment. B2B advertisers are testing […]
Read MoreIt’s easy to get stuck in a routine with your B2B PPC program. You monitor your paid search campaigns and optimize them. And they seem to be working well. So why change anything? In short, the reason is that you don’t know what you might be missing. Without a doubt, a lot has changed this […]
Read MorePPC is often thought of as a bottom funnel channel, used to “close the sale” after a lead has been reheated with content elsewhere. But PPC can fit anywhere in the buyer’s journey, especially with B2B customers. How B2B differs from B2C First, and perhaps the most obvious, B2B products and services are rarely purchased […]
Read MoreWe are in the midst of what is on the verge of being the deepest global recession since World War II. Unlike past recessions, many marketing teams are now 100% dependent on digital marketing. This is due to the overnight loss of many traditional marketing channels. So how can you put together an effective media […]
Read More30 second summary: Your content marketing may seem like a success, until your CEO asks you, “Is all of that effort and expense really paying off?” You’re doing a great job if you’re one of the 39% of marketers who are successful in tracking their content marketing ROI, otherwise there’s a long way to go. […]
Read MoreB2B Content marketing is the process of creating and promoting content that appeals to the businesses that are your target customers. The goal is simple: Use content marketing to drive more traffic, acquire leads, and generate sales for your business. Now here’s the thing: there is not a good way to do content marketing. Depending […]
Read MoreThere is no single formula for a perfect landing page. Each is unique, and while best practices help target the creative process, the right approach will – and should – always depend on six things: the who, the what, the where, the when, the why and the how. Essentially: Who is the audience? What is […]
Read MoreEpisode preview: Content is essential for generating leads for every business, including B2B businesses. The challenge of lead generation is how to get user information ethically and deliver the type of content they are looking for at the right time. Join host Ben as he continues B2B SEO week with Lillian Haase, European Marketing Director […]
Read MoreEpisode preview: Most content requires some technical adjustments or modifications after publication to truly maximize the reach of any piece of content. SEO strategies and data acquisition are an integral part of these processes. Join Host Ben as he continues his week of B2B SEO with Lillian Haase, Director of European Marketing for Searchmetrics, as […]
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