How do algorithms work? A basic guide for non-marketers

If you’ve been on social media in recent years, you’ve probably noticed an increase in suspicion among ordinary people (read: non-marketing) about algorithms, tracking, artificial intelligence, and machine learning. Fear makes sense. When you don’t understand exactly how something works, it can sometimes seem like there are negative forces at play when you aren’t getting […]

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How to write for basic Google algorithms, user intent and SEO

On May 4, Google released a general update to the core algorithm called May 2020 Core Update. The May 2020 base update is now available live. As is usually the case with these updates, full deployment will generally take approximately one to two weeks. – Google SearchLiaison (@searchliaison) May 4, 2020 As usual, webmasters used […]

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How to write for basic Google algorithms, user intent and SEO

On May 4, Google released a general update to the core algorithm called May 2020 Core Update. The May 2020 base update is now available live. As is usually the case with these updates, full deployment will generally take approximately one to two weeks. – Google SearchLiaison (@searchliaison) May 4, 2020 As usual, webmasters used […]

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