All forms of marketing contribute to good brand management. By using the same tone of voice in your ads and emails, and choosing the same photo elements for your website as your billboards, contribute to the image that is painted when a customer views your product or service. Sometimes, however, your brand can receive negative […]
Read MoreReporting never seems to be an easy task. In fact, most marketers cringe just thinking about it. As customers continue to grow, so does the sophistication of their reporting needs. If you’re like me, you’re probably tired of spending hours updating the same spreadsheets every month. Sometimes we spend more time writing a report than […]
Read MoreBefore you start researching keyword ideas, let’s make sure you understand the basics. What are the key words? Keywords are the words and phrases that people type into search engines. They are also called search queries or “SEO keywords.” What is keyword research? Keyword research is the process of finding keywords that you want to […]
Read MoreThe lack of websites and mobile apps meeting accessibility compliance standards was disappointing news for accessibility advocates. When schools and businesses closed due to COVID-19, the public turned to the web for supplies, services, education, information and access to their jobs. They discovered websites and apps they couldn’t use. A determined and frustrated mother of […]
Read MoreThe lack of websites and mobile apps meeting accessibility compliance standards was disappointing news for accessibility advocates. When schools and businesses closed due to COVID-19, the public turned to the web for supplies, services, education, information and access to their jobs. They discovered websites and apps they couldn’t use. A determined and frustrated mother of […]
Read MoreIf you are just starting your SEO strategy, you can be overwhelmed by all the complicated and expensive offers available to analyze site pages, authority, backlinks and SEO. But if you want to rank on Google, you have to dive in with something. A good starting point is to use Google’s own free tools. If […]
Read MoreAnalytics can be daunting for many business owners and decision-makers. Heck, it can be intimidating for seasoned SEO veterans. I have been working in SEO for longer than the analyzes offered by Google, and I sometimes find myself perplexed, trying to think about the best way to measure something. Google Analytics is a complex system […]
Read MoreSEO audits are the best way to understand why you are not getting SEO results. It is the first activity that my agency undertakes when it recruits a new client. Remember two things before you start: The time investment for any audit will depend on the size of your website. A good SEO audit involves […]
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