Black Friday 2020: Google Recap UK

Black Friday 2020 has made history with online sales reaching a new all-time high. Amazon, for example, reported a 60% increase in sales over the previous year. We’ve analyzed the UK’s top-ranked domains for Black Friday deals in the electronics, beauty and fashion industries on Google.co.uk and also share best practices for upcoming online shopping […]

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High-stakes Black Friday advertising environment in 2020

Every year, retailers and advertising managers eye the calendar. They watch, wait and plan months in advance for Black Friday and Cyber ​​Monday. It looks a lot like the digital advertising version of the Super Bowl for brands. In many sectors, verticals and specific companies, they operate at break-even (or even at a loss) throughout […]

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