A Complete Guide to Understanding Bounce Rate

Bounce rate is a scary thing for people who don’t know the ins and outs of this particular vanity metric. I consider it a vanity metric because there are a variety of reasons, good and bad, that can skew the numbers. However, bounce rate is still a statistic that can help you diagnose what is […]

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How SMBs Can Use Data From 100 Million Calls To Bounce Back From COVID-19

This post was sponsored by CallRail. The opinions expressed in this article are those of the sponsor. The pandemic has caused uncertainties and lockdowns that have created ongoing difficulties for small and medium-sized enterprises (SMEs). The smaller the business, the more likely owners and managers are to report the negative effects of the pandemic – […]

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