Google shares 16 statistics on vacation buyers in a new document detailing recent changes in consumer behavior. While the holidays may look a little different this year, it is still a peak season and a critical time for businesses to connect with customers. Google’s 27-page guide has more than a dozen useful data points to […]
Read MoreUpdate: This blog has been updated with 2020 data and information. The buyer’s journey was once a simple circular route from awareness to consideration to buy and (hopefully) go back. Digital has transformed the buyer’s journey into a complex labyrinth of multiple touchpoints and increased the potential for cross-threads. With 4.57 billion people using the […]
Read MorePPC is often thought of as a bottom funnel channel, used to “close the sale” after a lead has been reheated with content elsewhere. But PPC can fit anywhere in the buyer’s journey, especially with B2B customers. How B2B differs from B2C First, and perhaps the most obvious, B2B products and services are rarely purchased […]
Read MoreEpisode preview: The key to adapting to changes in the buyer’s journey requires understanding how changes in user behavior affect different variables of the journey. Join host Ben as he continues New Buyer Journey Week with Searchmetrics Director of Services Tyson Stockton to explain how SEOs can better adapt to changes in the buyer’s journey […]
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