Did you know that up to 41% + of calls to your business from ads can be MISSED due to poor follow-up? This is exactly what happens with out-of-the-box call tracking in Google Ads! With any major platform, we tend to think they’ve got it all when it comes to proper tracking. According to our […]
Read MoreAre you tracking incoming calls to your business? Otherwise, you risk missing out on a treasure trove of marketing data. On November 18, I hosted a Search Engine Journal webinar presented by Jason Tatum, Senior Product Manager at CallRail. He explained how to increase your ROI through paid search using a combination of call tracking […]
Read MoreAnnouncements and call extensions have been around for quite some time. We love how we can track these calls in Google Ads to see the number of calls and their duration. But we still had a gaping hole in our knowledge: How many of those callers are actually good prospects? How many lead to actual […]
Read MoreFacebook has rolled out a new interface design. Facebook users reacted not only with annoyance, but with genuine hatred. These are the reasons why so many people threaten to quit Facebook. What may contribute to the hatred is that Facebook announced that the change would become permanent on September 1, 2020. Users hate the new […]
Read MoreThis blog post will cover what call extensions are, how to add numbers to the respective campaigns and how you can use this data later! Here are the steps for using call extensions: ✅ Select your phone numbers; personal, professional or redirect ✅ Create a spreadsheet to keep track of each number ✅ Log into […]
Read More