How audience statistics can improve your campaign results

Summary in 30 seconds: Cross what companies think their target audience is compared to their current reality via Google Analytics. Create mock characters to whom you can target your campaigns. Identify the key outlets and niches for which your audience consumes media beyond the narrow focus of the business. Blueclaw’s online public relations campaign manager […]

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How To Use Podcasting In Your Content Marketing Campaign

Summary in 30 seconds: Podcasting can add a new dimension to your brand and content marketing strategy. There are many ways to approach this, using different media, channels and distribution methods to get there, but many content marketers stick to the basics, focusing almost exclusively on written content. Georgi Todorov shares a comprehensive guide to […]

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