Does changing your business phone number affect SEO?

30 second summary: While a business phone number is not as difficult on your SEO as a full name change, changing it can impact your SEO. Maintaining NAP consistency should be your primary goal when changing phone numbers. Your marketing strategy can also make the transition easier for your customers, as you can let them […]

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How machine learning is changing SEO and how to adapt

The people who consume media online are constantly changing. These days, they are looking for information and instant results; make the role of machine learning even more important in SEO. Marketers only need to look at recent developments with Google’s RankBrain to get a sense of the importance of search marketing. According to Accenture, current […]

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How to (re) build an SEO agency today: changing business models

Accelerate agile planning Digital transformation has been pushed to the fore for many businesses as online consumption increases out of necessity. Because of this, business operations have had to embrace agile planning, moving from monthly cycles to even weekly cycles, as Wilsdon pointed out in a Circle meeting. This is probably another trend that’s here […]

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How natural language generation is changing the SEO game

The technology and content generation techniques that I will demonstrate in this column would seem to come out of a science fiction novel, but they are real and freely available now. After I completed the coding experiments and started writing this piece, I thought about the positive and negative implications of sharing this information publicly. […]

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How natural language generation is changing the SEO game

The technology and content generation techniques that I will demonstrate in this column would seem to come out of a science fiction novel, but they are real and freely available now. After I completed the coding experiments and started writing this piece, I thought about the positive and negative implications of sharing this information publicly. […]

Read More