What a chaotic digital media landscape means for advertisers at the end of 2020

30-second summary: Between elections, a pandemic, protests against racial injustice and an unusual holiday season, brands have no shortage of challenges in communicating their messages. Media buyers have been competing with a lot of noise. It forced them to get creative and draw on the wealth of knowledge they have about consumers to create original, […]

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Chaotic communication: COVID-19 rewrites our cultural rules of connection

Summary in 30 seconds: Quarantine ad the crisis COVID-19 has completely rewritten our cultural rules of communication. But the frantic means to which we correspond now likely shift the path we connect well beyond the end of confinement. Megan Routh of Open Mind Strategy shares four crucial changes in online behavior with examples of how […]

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