A complete guide for 2021

Content marketing helps you attract, engage, convert, and retain customers that you might not otherwise be able to reach. And it has never been so popular. If you don’t, there’s a good chance your competition already is. This guide helps you understand what content marketing is, how to explain its benefits to your marketing peers, […]

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What is a .STORE domain? A complete guide to perfectly personalizing an online store

2. Top rankings Relevant backlinks aren’t the only thing that will improve your Google search ranking over time. When you use a relevant domain extension, you can find an increase in your organic traffic. This happens for two reasons: You will get more relevant traffic. People looking for a “Halloween store” will come across your […]

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A Complete Guide to Understanding Bounce Rate

Bounce rate is a scary thing for people who don’t know the ins and outs of this particular vanity metric. I consider it a vanity metric because there are a variety of reasons, good and bad, that can skew the numbers. However, bounce rate is still a statistic that can help you diagnose what is […]

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Complete Guide to Core Web Vitals

The page experience will officially be a ranking factor this 2021. This means that optimizing the page experience is a necessity for webmasters and SEOs if they are to be successful in the long term. The page experience was once a vague subject where the only quantifiable and measurable aspect is the speed at which […]

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How to Use Google Analytics: A Complete Guide

Peter Drucker once said, “If you can’t measure it, you can’t improve it.” Without data, it is impossible to show the effect of your SEO strategies. Tracking performance and progress makes analysis invaluable to marketers. According to HubSpot, 61% of people say driving traffic and leads is their biggest marketing challenge. When the C-suite doesn’t […]

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How to Manage PPC Campaigns Without Complete Search Term Data

No Google Ads change has elicited more anger from the collective PPC community than the downgrading of the Search Terms report. We have all gone through the stages of mourning: Denial: “They couldn’t really do that, could they?” Anger: “How dare they!?!?!?!?” Negotiation: “What if I take all my ad spend and put it somewhere […]

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