You should use UTM parameters to track your marketing efforts. If you already are, this list has 14 smart ways to use them to track conversions. If you’re not, this article will walk you through the how, what, and why of UTM parameters and give you 14 ways to use them for conversion tracking. UTM […]
Read MoreData, data, data. As digital marketers, we can’t have too much data, can we? We use the data to solve problems, create new strategies and optimize more. Have you ever felt a time when there is so much data that you can’t use it anymore? I of course. That’s why I’ve always looked for tools […]
Read MoreOnce upon a time, converting to PPC was easy. It meant that someone had taken an action you wanted – which usually meant a sale. As marketing became more sophisticated and measurement capabilities evolved, the term “conversion” became more complex and nuanced. How have conversions changed? Instead of following a particular conversion, marketers today are […]
Read MoreAccording to Qualtrics, 33% of people say that not taking advantage of the crisis to maximize their profits allows them to trust brands more. AdWeek and Edelman report that consumers want businesses to deliver solutions, not just sell things. Brands should now spend time building trust through education and brand awareness so that they can […]
Read MoreBut Emmilly, I’m not in Analytics. Why should i care about conversion tracking? Good question, but let me tell you why conversions are important to everyone. VSlinks: Accurate representation of paid media campaigns with respect to website and business goals, in addition to a better understanding of the user journey. Analytic: Enrich on-site conversion data […]
Read MoreLast updated on July 28, 2020 at 5:52 p.m. Having a first page ranking for many decent keywords is not the end for us SEO. Attract users who see your search listings (improved CTR), provide them with easy navigation to find more valuable and relevant resources on your website, and cultivate their loyalty to your […]
Read MoreSummary in 30 seconds: Landing pages can help you attract your audience, so they want to stay and move on to a paying customer. The structure of your landing page is just as important as its content and should direct the human eye directly to the CTA. The top 25% landing pages are converted to […]
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