Advanced guide to creating an editorial calendar that drives conversions

30-second summary: Creating content can be an overwhelming task for websites / blogs that need to deliver content daily, to a consistent audience. “Quality” exceeds “quantity” and webmasters and content creators should absolutely follow this to ensure that they are not producing poor quality content for their audience. This is where the requirement for an […]

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How To Use Content Marketing To Boost Ecommerce Conversions And User Experience

30-second summary: Content marketing is a strategy focused on creating, publishing, and distributing content that will get people to take action. This will help your ecommerce site rank higher on the search engines without having to spend a lot on ads. Posting content that your potential customers find useful and contains valuable information helps you […]

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What you should know about Google’s Maximize Conversions bidding strategy

Maintained by: Grant Edrington In May 2017, Google had an exclusive beta that was kept secret for certain accounts at Seer. At the time, this beta was a new bidding strategy called Maximize Conversions. Maximize conversions on Google Ads automatically sets bids to get the most conversions possible for your allotted daily budget. The maximum […]

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11 simple Facebook advertising tips to drive more conversions

Facebook Ads is easily one of my favorite platforms for serving ads throughout the customer journey. There are so many targeting and placement options out there – the opportunities are endless. Done well, you can profitably prospect, re-engage, and convert. Here are 11 tips for driving more value with Facebook Ads. 1. Leverage audience information […]

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How A / B and multivariate testing can skyrocket your conversions on social media

Summary in 30 seconds: Less than a quarter of marketers are satisfied with the conversion rates they are achieving today. A / B and multivariate testing help put your website’s variables to work, with various text boxes, images, and calls to action that can be tested simultaneously with different audiences. When A / B tests […]

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Do you want to earn more online? Let’s talk about conversions

SEO conversations usually focus on creating and promoting content. Something important that is rarely mentioned in my opinion is one of the most important considerations: conversions. A conversion, in the context of search marketing, is when someone performs an action that the publisher wants them to take. As a general rule, conversions are considered in […]

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