Category pages primarily serve a practical purpose, dividing an eCommerce store’s inventory into manageable subsections so that online shoppers can quickly access specific products. However, like most website pages, category pages also perform a superior function; they can attract users from the search engine results pages to the website. Accomplishing this with a category page […]
Read More30 second summary: Quality of content is the key to ranking high in organic Google, but it’s not easy to tell what a search robot might deem to be high quality. High quality content is definitely one that is semantically relevant to a target query and covers the given topic in enough depth to satisfy […]
Read MoreCopy is the unsung hero of websites. Too often, text is sidelined in favor of flashy images and whimsical design trends. In short, a copyless website is nothing more than a jumble of images and colors. Plus, a below average copy will devalue a website – no matter how good the design features are. Realizing […]
Read MoreWords mean things. This was the mantra of my journalism teacher and mentor who made a career in the editorial trenches before deciding to “retire” and teach journalism at the small liberal arts college where I graduated. . Almost 30 years later (man, I’m old), that simple three-word phrase still rings true. The phrase is […]
Read MoreAugust 19, 2020 | 10 min read Images, texts and videos have always been and will be copied. No website owner can prevent content theft. Of course, you can try to defeat thieves by protecting your content or relying on luck and facing plagiarists after your content has been stolen. But there is another option. […]
Read MoreAug 12, 2020 | 10 min read Images, texts and videos have always been and will be copied. No website owner can prevent content theft. Of course, you can try to defeat thieves by protecting your content or relying on luck and facing plagiarists after your content has been stolen. But there is another option. […]
Read MoreIt has been a long time since prehistoric times, but what has not changed are the primary drivers that make people take action. PPC professionals always try to answer the question “What appeals to our customers?” Turns out the answer is right here in our behavioral history. For its SEJ eSummit session, Purna Virji, Senior […]
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