How to optimize category pages with informational copy

Category pages primarily serve a practical purpose, dividing an eCommerce store’s inventory into manageable subsections so that online shoppers can quickly access specific products. However, like most website pages, category pages also perform a superior function; they can attract users from the search engine results pages to the website. Accomplishing this with a category page […]

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How to analyze the quality of the copy on the page

30 second summary: Quality of content is the key to ranking high in organic Google, but it’s not easy to tell what a search robot might deem to be high quality. High quality content is definitely one that is semantically relevant to a target query and covers the given topic in enough depth to satisfy […]

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