Website Traffic Conversion Checklist: Converting Site Traffic Correctly

Last updated on July 28, 2020 at 5:52 p.m. Having a first page ranking for many decent keywords is not the end for us SEO. Attract users who see your search listings (improved CTR), provide them with easy navigation to find more valuable and relevant resources on your website, and cultivate their loyalty to your […]

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How to correctly interpret PPC data (even if you have never studied statistics)

Imagine that this customer email arrives in your inbox: “I read that it was better to present the brand name of a company in text ads. Should we include our brand name in all of our advertising copy?” Since you already have data on the performance of your text ad variants, you need to focus […]

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