Leverage coupons and coupon code data from Google Analytics

What are the benefits of offering promotional codes for e-commerce sites? In this economy, couponing could be more important than ever. Not only do they help people save money when buying, but they are also a great opportunity for businesses to retain a price-conscious customer at a critical point in their shopping experience. On the […]

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Traffic arbitrage: how coupon sites cause friction in your customer experience

Customers like to save money. Brands love to offer promotions and discounts. It’s a harmony as good as peanut butter and chocolate. However, coupon sites can interfere with this delicious combo. B2C site owners should consider solutions that: Allows less friction Enable better brand control and purchasing experience Increase the likelihood of brand loyalty Online […]

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