Harness the power of integrated CRO and social media

30 second summary: Build awareness of your brand if you want customers to know you exist. Collect social media reviews and testimonials, like collecting candy. User-generated content boosts authenticity, which means higher conversions. Stay up to date on customer support so your prospects are happy. Use the FOMO (fear of failing) concept to your advantage. […]

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How CRO Can Help You Link Your SEO Efforts to the Bottom Line

This post was sponsored by 97th Floor. The opinions expressed in this article are those of the sponsor. Too often, the business world believes that SEO efforts cannot be measured or directly linked to revenue. In reality, SEO efforts can and should be connected to result indicators. CRO (Conversion Rate Optimization) is an often overlooked […]

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3 reasons why you should integrate CRO with SEO

Conversion Rate Optimization (CRO) can be integrated effectively into most marketing channels. However, it is rarely included in search engine optimization (SEO) campaigns consistently, and it is often a mistake. While SEO and CRO have clearly defined roles to play (which we’ll explore next), they can also provide substantial cumulative gains, outweighing the value of […]

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15 No B.S. CRO Tips for Creating Blog Posts That Convert

Picture this: You’ve spent countless hours working on some content, and your hard work is finally paying off in the form of heavy traffic. But before you can celebrate, you quickly realize a big problem: Your traffic doesn’t seem to convert. While they get plenty of glances for your great content, they don’t stick around. […]

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CRO audits and how to use it for e-commerce

Last update on July 2, 2020 at 6:52 p.m. Optimizing the conversion rate is one of the areas companies need to address if they are to continue to drive growth in their respective industries. A winning strategy begins with a well-trained CRO specialist who targets the unexpected and the problems that may arise in the […]

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