What are you afraid of about creating your own CTV app?

30 second summary: Recent data from Roku shows that 85% of Americans are now banners. Getting them to feel excited about a new CTV app isn’t a snap, but not totally impractical. In the dark and gloomy woods of AdTech, Connected Television (CTV) apps are a dime a dozen. It might sound pretty scary for […]

Read More

CTV, vertical and social formats

Summary in 30 seconds: Since locking online video content has gradually replaced traditional television, with people spending more time broadcasting programs and playing video games. Advertisers redistribute their advertising budgets by placing bets on CTV / OTT and social networks. 64% of advertisers have stopped their advertising campaigns while 24% took advantage of this period […]

Read More