Eight Ways to Align Your Customer Acquisition Strategy in 2021

30 second summary: The events of 2020 will shape the foreseeable future in significant ways. Acquiring customers remains the most important aspect of business growth. To survive in 2021, brands need to focus on their customers and adopt marketing strategies that bring them closer to their customers. Uncertain times are like the weather, they are […]

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Customer Experience Optimization (CXO) for Online Stores: Three Proven SEO Tactics

30 second summary: Once you have the right product and the right price, being successful with your online store basically comes down to effective digital marketing and delivering a top-notch customer experience. For e-commerce, in particular, SEO – or ranking on Google’s first page – plays a huge role in effective marketing and branding online, […]

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How to create a cohesive omnichannel customer experience

30 second summary: Customers today have high standards when it comes to their online shopping experiences, so you can’t afford to be lax with your transactions. Before you do anything, you need to create detailed branding guidelines to guide the creative and conversational output of your business. Responding quickly is key, as it shows that […]

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Align your content with customer intent via click-free search

30 second summary: While there are issues around clickless search, there are are useful information for brands that want to connect searchers to their buying funnel that goes beyond boosting SEO. Ron provided an overview of the different zero click SERP features and their functions, including the response box, the “People ask too” box and […]

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10 Ways Content Marketers & SEO Professionals Can Increase Customer Lifetime Value Right Now

When it comes to the metrics by which you measure business growth, Customer Lifetime Value (CLV) is king, but only in the right context. Raising CLV in your content marketing business isn’t about taking more from each customer or just selling them on additional services. It’s about providing the best possible service by better meeting […]

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How Banks Can Minimize Customer Frustration

Written by: Rebecca Feinberg, Joe Meola, Teresa Lopez and Jane Brady. The percentage of bank Tweets containing the word “sorry” or “excuse me” increased by 8,273% from March 14, 2020 to April 15, 2020. Seer evaluated tweets and responses from Twitter accounts for 52 different banks and reviewed over 12,000 tweets to determine the most […]

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How to effectively integrate customer journey mapping into your marketing strategy

Summary in 30 seconds: A customer journey map is a visual representation of each interaction between you and your customers. Proper customer journey mapping can make a huge difference in conversions and help you create a more customer-centric marketing strategy. The mapping of the customer journey begins with the identification of your user characters. This […]

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Traffic arbitrage: how coupon sites cause friction in your customer experience

Customers like to save money. Brands love to offer promotions and discounts. It’s a harmony as good as peanut butter and chocolate. However, coupon sites can interfere with this delicious combo. B2C site owners should consider solutions that: Allows less friction Enable better brand control and purchasing experience Increase the likelihood of brand loyalty Online […]

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How to turn customer feedback into a driving force for your product

Summary in 30 seconds: Customer reviews are a powerful tool that helps companies understand what they are doing right and where there is room for improvement. To effectively collect customer reviews, use multiple channels to encourage users to share their feedback both internally and on third-party platforms. Negative customer feedback is especially valuable because, if […]

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