30-second summary: Marketing decisions must be informed by data about consumers, their behavior and their conversions. Marketing and especially social media analytics provide many categories to analyze, so it’s easy to get lost. In the article, Aleh Barysevich defines the main points for a social media marketer to analyze the success or failure of a […]
Read MoreLast year Google announced BERT, calling it the biggest change to its search system in nearly five years, and now it powers nearly all queries in English. However, language models like BERT are trained on large datasets, and there are potential risks associated with developing language models in this way. The departure of Google AI […]
Read MoreGoogle prepares a list and checks it twice. They will classify those who are mean and nice. On December 3, Google’s Danny Sullivan announced that Google would be rolling out a core algorithm update on that day. Since most of us were still living on turkey scraps, SEO pros around the world kept tabs on […]
Read MoreLooking for advanced ways to work with your marketing data, better present information, and improve reporting on your SEO activities? On December 2, I hosted a Search Engine Journal webinar sponsored by SEMrush and presented by Nick Wilsdon, Partner, Torque Partnership. He explained how a data integration for Google Data Studio can support your SEO […]
Read MoreGoogle’s John Mueller offered insightful comments in a Twitter conversation about structured data and how Google uses it. His comment touched on the importance of structured data as a Google signal. Twitter Discussion on Structured Data Tea Twitter discussion grew out of a seeming contradiction in a statement made in a recent article, Google Doesn’t […]
Read MoreGoogle gets all the information it needs about a page from the page itself and rarely learns anything unique from structured data, says John Mueller The reason is that Google only reads the structured data it supports in search results. This isn’t a case where site owners can’t provide additional information with structured data, it’s […]
Read MoreGoogle Analytics is a powerful tool that provides more insight than ever before about what our users are doing online. This with much more precision than what was available for advertising in the pre-digital era. But high precision is not perfection. It is very important to get highly accurate and reliable data to make business […]
Read MoreWhat you will read in this article: Understand traffic trends during the holidays Optimize for strong SEO and PPC keywords Analysis of traffic generated by keywords for seasonal marketing Which sites generated the most keyword traffic? Black Friday Marketing: November 2019 Christmas Marketing Strategy: December 2019 Build strong display and reference partnerships Analyze historical conversion […]
Read MoreToday’s average digital consumer is more aware of and more concerned with how their online data is used. With online usage up 47% in the first quarter of 2020, data privacy has dictated much of the future of digital marketing. Industry regulations are also tightening, the CCPA is now applicable by law as of July […]
Read MoreWhat are the benefits of offering promotional codes for e-commerce sites? In this economy, couponing could be more important than ever. Not only do they help people save money when buying, but they are also a great opportunity for businesses to retain a price-conscious customer at a critical point in their shopping experience. On the […]
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