The most important data

30-second summary: Marketing decisions must be informed by data about consumers, their behavior and their conversions. Marketing and especially social media analytics provide many categories to analyze, so it’s easy to get lost. In the article, Aleh Barysevich defines the main points for a social media marketer to analyze the success or failure of a […]

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Bias language patterns can result from internet training data

Last year Google announced BERT, calling it the biggest change to its search system in nearly five years, and now it powers nearly all queries in English. However, language models like BERT are trained on large datasets, and there are potential risks associated with developing language models in this way. The departure of Google AI […]

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How to get more SEO insights from Google Data Studio with SEMrush

Looking for advanced ways to work with your marketing data, better present information, and improve reporting on your SEO activities? On December 2, I hosted a Search Engine Journal webinar sponsored by SEMrush and presented by Nick Wilsdon, Partner, Torque Partnership. He explained how a data integration for Google Data Studio can support your SEO […]

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10 reasons why your Google Analytics data will never match 100% with your other data sources

Google Analytics is a powerful tool that provides more insight than ever before about what our users are doing online. This with much more precision than what was available for advertising in the pre-digital era. But high precision is not perfection. It is very important to get highly accurate and reliable data to make business […]

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Get the data that puts you ahead of the competition

What you will read in this article: Understand traffic trends during the holidays Optimize for strong SEO and PPC keywords Analysis of traffic generated by keywords for seasonal marketing Which sites generated the most keyword traffic? Black Friday Marketing: November 2019 Christmas Marketing Strategy: December 2019 Build strong display and reference partnerships Analyze historical conversion […]

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Data Privacy and Compliance Guide for Managing Your Google Analytics Data

Today’s average digital consumer is more aware of and more concerned with how their online data is used. With online usage up 47% in the first quarter of 2020, data privacy has dictated much of the future of digital marketing. Industry regulations are also tightening, the CCPA is now applicable by law as of July […]

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Leverage coupons and coupon code data from Google Analytics

What are the benefits of offering promotional codes for e-commerce sites? In this economy, couponing could be more important than ever. Not only do they help people save money when buying, but they are also a great opportunity for businesses to retain a price-conscious customer at a critical point in their shopping experience. On the […]

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