Google Ads Guide: Responsive Display Ads

Responsive display ads are one of the Clever creative solutions. Like responsive ads on the Search Network, RDAs allow advertisers to upload elements (titles, descriptions, images, logos), which Google will rotate and optimize based on expected performance. As of 2018, responsive display ads have been the default ad format for display campaigns in Google Ads. […]

Read More

Five great display and video advertising tactics to increase relevance and revenue in a cookie-free world

30-second summary: Display and video advertising already has tactics that can be very effective in a world without cookies. Contextual advertising will increase as users will be in the right frame of mind to interact with brand advertisements. Content sponsorship will build strong relationships between brands and consumers, as the values ​​and purpose of each […]

Read More

Smart Display campaigns: what are they and how do you create them?

You may have seen a recommendation in the “Optimization Score Recommendations” tab for “Implement Smart Display Campaigns”. If you feel like you’ve crossed your eyes on another ‘smart’ option, don’t worry – we’ll walk you through Smart Display from Z to A. After this presentation, you’ll have the knowledge to test this type of campaign […]

Read More

6 simple and effective tips for the Google Display Network

Are you looking for ways to strengthen your marketing strategy and boost your brand’s digital presence? Using Google display ads can be an amazing option for generating new leads, higher sales conversions, and increasing customer loyalty for your brand. First, we need to understand how the Google Display Network works and how it can benefit […]

Read More