Five SEO Tips to Dominate Local Search This Holiday Season

30-second summary: 60% of consumers shop online more often since COVID-19. Make your local SEO strategy a top priority for small retailers and those with multiple locations. Buyers browse more frequently and make more purchases, even if they are of lesser value. Local retailers need to focus on creating online store experiences and pickup. Understanding […]

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How to Dominate SEO in Small Markets [CASE STUDY]

Although Google’s algorithm is based on universal guidelines, each market is different from each other. By that, I mean that an SEO campaign may differ if you are targeting the search market in the US, compared to targeting small international markets like Danish. International SEO practitioners learn and try a variety of tactics – most […]

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How to Dominate Ecommerce This Year

On August 26, I hosted the Search Engine Journal’s very first eSummit webinar with two actionable sessions to help ecommerce businesses and marketers master personalization and on-page SEO for more traffic and sales. For the first session, Andreas Dzumla, CEO and Co-Founder of Longtail UX, shared three customization staples proven in ecommerce to meet customer […]

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These 8 industries dominate the PPC market during COVID-19

A new set of PPC benchmarks reveals which industries are currently performing well, which are hardest hit and which experienced mixed results during the COVID-19 pandemic. WordStream typically publishes its Google Ads benchmark report on an annual basis. Due to the unprecedented times in which we live, WordStream has just released its second report this […]

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These 8 industries dominate the PPC market during COVID-19

A new set of PPC benchmarks reveals which industries are currently performing well, which are the hardest hit and which experienced mixed results during the COVID-19 pandemic. WordStream typically publishes its Google Ads benchmark report on an annual basis. Due to the unprecedented times in which we live, WordStream has just released its second report […]

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