How to Create an Editorial Calendar for Content Marketing in 5 Easy Steps

For many content teams, building an editorial calendar sounds like nothing more than an idealistic dream. You know you should do it – but what usually ends up happening is a content planning process that is hit and miss at best. Perhaps the biggest obstacle to using an editorial calendar is its usefulness. To be […]

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Five Quick, Easy Ways To Make Surveys More Effective For Content Marketing

30-second summary: When writing a survey, clarify your goals before you start writing questions. The time spent writing a strategy is worth it if it means you haven’t overlooked a vital question (or included an irrelevant one). Don’t get stuck in your old ways when writing surveys. Keep trying new things. Word the questions so […]

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