Core Web Vitals, E-A-T or AMP?

30 second summary: The biggest Google update of the year is called the Page Experience Update. Core Web Vitals are part of this update, and those are definitely ranking factors to keep in mind, especially when optimizing images. AMP is no longer the only way to get Top Stories functionality on mobile. From 2021, any […]

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How to improve the E-A-T of your website

Lily ray, SEO Director at Path Interactive, is one of the key industry figures who often speaks about Google’s concept of E-A-T: expertise, authority and reliability. If you’ve worked in SEO for the past couple of years, you’ve probably experienced Google’s core algorithm updates that have been rolled out. The consensus is that E-A-T appears […]

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