Four Marketing Strategies To Increase App Store Downloads and Engagement

30-second summary: Application marketing is extremely competitive. There are limited channels to market your app, but millions of apps to compete with. It is important to maximize every opportunity. Much like SEO, app store optimization involves keyword research and optimization. App developers have limited space for their keywords and a lot of competition to face. […]

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8 engagement triggers to leverage in PPC campaigns

We all love a good web page visitor. They are the standard marker for someone interested in your business and are usually the number one source for remarketing campaigns across all platforms. But this standard was established several years ago. Simpler times, if you will. Back then, tracking and audience building was new, social platforms […]

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15 Facebook Live best practices to increase viewership and drive engagement

Since the supposed death of Facebook’s organic reach, business owners and marketers have struggled to find new ways to increase the number of views for their Facebook pages. The result has been that more brands are investing in paid Facebook ads to gain visibility on Facebook. But a Facebook feature that has great reach potential […]

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