The rise of vertical search engines

30 second summary: Google’s rise as a dominant search engine has left the industry uninterrupted for 20 years. The number of use cases for search is endless, which means Google’s information lacks depth in some cases. Vertical search engines support unique workflows and provide domain expertise. Specialized consumer research is well established but B2B research […]

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Are Search Engines Dead in China?

30 second summary: WeChat, a widely used Chinese app, offers users a variety of features including messaging, shopping, and more, inevitably affecting the search landscape with the abundance of data and content it provides to users. Chinese users are abandoning the use of traditional search engines and relying instead on search in unique applications that […]

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