Seven essential business SEO skills to master in 2021

30-second summary: SEO holds the keys to digital success. Managing SEO in large companies or on multiple sites requires many skills. SEO can be time consuming and gets more and more difficult by the day. A combination of talent and technology is required for successful business SEO. From a global pandemic to the lingering economic, […]

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5 essential ROI formulas that PPC managers should master

“Am I profitable?” This is a question asked of every PPC Account Manager, but it’s also a question that many Account Managers struggle to answer. PPC marketers aren’t necessarily statistical or mathematical-oriented assistants by nature, and there are many factors that can affect overall profitability. While understanding Google Ads and the bidding process at a […]

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Why website speed is essential to your SEO success and how to achieve it

30 second summary: Just the fact that the search engine giant deemed site speed important should be enough for you to make it a priority. As your page load speed increases second by second, the bounce rate also increases a lot. It’s hard enough to create a call to action that convinces your site visitors […]

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WordPress Web Stories plugin: 9 essential SEO tips

Web Stories for WordPress is a new plugin developed by Google. The plugin allows you to create full screen, actionable and engaging visual stories powered by AMP technology. The process of installing the To Web Stories plugin for WordPress is straightforward. Go to the official website, download the .zip file, then select in WordPress Plugins> […]

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