Episode preview: Knowing which technical aspects of your site to optimize is tricky, and depends on the technical ecosystem of your site and its data. Join host Ben as he speaks with Searchmetrics senior SEO consultant Kathy Brown on how to determine if your site maintains a strong technical SEO foundation and how to best […]
Read MoreMost SEO audits tend to identify light content to avoid penalties, but what about other technically necessary elements? We will take a look. From thin content to image links on a particular page, images that lack alt text, or images that have too much alt text, Flash implementations, and how content is organized across the […]
Read MoreWhen you choose a domain for SEO, it will be your nickname on the web. It is similar to choosing the name of a company, so it must be done with a lot of thought and consideration. Not only do you want to make sure that your domain name matches your business, but you want […]
Read MoreWhen you choose a domain for SEO, it will be your nickname on the web. It is similar to choosing the name of a company, so it must be done with a lot of thought and consideration. Not only do you want to make sure that your domain name matches your business, but you want […]
Read MoreEpisode preview: Each successful B2B content marketing strategy ends with an essential process: evaluation. Join host Ben at the end of B2B SEO week with Lillian Haase, European Marketing Director of Searchmetrics to explain how you can and should assess your SEO efforts to maximize your B2B impact and assess the success of your B2B […]
Read MoreThe concept of “authorship” in the context of SEO is not new. Over the years, Google has deployed a variety of features and initiatives to identify and reveal information about the authors of online content. In fact, even since 2005, Google has filed the “Agent Rank” patent, which aimed to use “digital signatures” to “assign […]
Read MoreThe concept of “authorship” in the context of SEO is not new. Over the years, Google has deployed a variety of features and initiatives to identify and reveal information about the authors of online content. In fact, even since 2005, Google has filed the “Agent Rank” patent, which aimed to use “digital signatures” to “assign […]
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